Jobs at McSport
1. Marketing Manager
We are looking for a creative Marketing Manager who can raise the bar at McSport and drive brand reputation through storytelling, ideation, and innovation whilst nurturing and inspiring our in-house creative and digital teams in the process.
You will have experience in activating marketing campaigns from start to finish and worked with cross-functional teams on tight deadlines to deliver content and campaigns that drove results. You have a keen interest in sports and fitness and in turn are passionate about leading teams to deliver results in a fast paced environment.
This role is high intensity, working alongside teams that are passionate about what they do and on a journey to elevate McSport, whilst enjoying the wins along the way. It’s a fun brand and we enjoy what we do!
Key Priorities:
- Creative Storytelling: Bring ideation, concept and storytelling capabilities in-house at McSport to develop integrated creative campaigns, content and experiences.
- Brand Voice and Visual Style: Establish and manage McSports brand voice and visual style to connect and engage with each customer segment. Lead the successful development of a consistent voice and distinctive style, across everything from campaigns, social posts, website, emails to point of sale and packaging.
- Collaboration and Partnerships: Collaborate closely with department heads and build relationships that aid in problem solving and support McSport initiatives, with the ultimate goal of optimising the customer experience and maximising revenue generation. Nurture relationships with brand ambassadors and partnering agencies or companies.
- Measurement and Insights: Analyse campaigns, identify trends and provide fast, accurate reports, to optimise and improve campaign performance. Identify and prioritise digital marketing objectives, to communicate marketing messages to varied target audiences across multiple platforms.
- Customer Retention: Establish initiatives to improve customer retention across the four pillars of the business.
- One Step Ahead: Keep up to date with our audience – ensure we are marketing the right products to the right people on the right platforms, in collaboration with the sales teams to enhance our content strategy.
- 1st Party Data Growth: Work closely with internal teams in researching opportunities to promote our content and grow our marketing databases.
Requirements:
- Passion for creativity with experience pitching ideas that articulate a strategically creative approach.
- Proven B2B / B2C marketing experience in a similar role with tight budget management and the ability to spend budgets on results driven media outlets.
- Excellent management skills with the ability to meet deadlines on multiple projects with varying timelines.
- Demonstrated success building, leading and managing integrated marketing campaigns and/or content strategies that drive demand and pipeline and include a mix of web/digital, email, events, social media, and direct mail components.
- Self-starter; takes initiative and shows continuous growth.
- Excellent written and verbal communication skills.
- A positive team player with an optimistic, enthusiastic attitude able to collaborate with and influence peers to overcome obstacles.
Location:
- McSport HQ – Robinhood, Dublin 22
- Eircode: D22 A4P8
To apply for this job, send your CV to hr@mcsport.ie.
2. Content Creator
Job Summary:
McSport are seeking a highly skilled and creative Content Creator to join our dynamic marketing team. The Content Creator will be responsible for developing and executing our content marketing strategies to drive brand awareness, engage our target audience, and ultimately generate leads and conversions. The successful candidate will have a strong background in content creation, exceptional writing skills, and a solid understanding of digital marketing channels. This role requires a strategic thinker who can collaborate effectively with cross-functional teams and deliver compelling content that aligns with our brand voice and objectives.
Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with overall marketing goals and brand guidelines.
- Create high-quality and engaging content, including blog posts, social media content, videos, animations and product photography and videography.
- Work with the commercial team to showcase the B2B projects undertaken by McSport – visiting fit-outs and capturing video content and creating case studies for their marketing campaigns
- Work alongside the digital marketing team in ideation and implementation of marketing campaigns – from ad assets to organic content across all social channels.
- Manage the content editorial calendar, ensuring timely and consistent delivery of content across various channels.
- Monitor and analyse content performance metrics, making data-driven recommendations for improvements.
- Stay updated on industry trends, emerging technologies, and best practices in content marketing.
- Maintain brand consistency and ensure all content aligns with the company's tone of voice and messaging.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field – advantageous but not essential.
- Proven work experience as a Content Creator or a similar role – provide a portfolio.
- Excellent writing and editing skills, with a keen eye for grammar, punctuation, and storytelling.
- Demonstrated experience in creating various types of content (blogs, product photography, social media, videos, etc.) for different channels and formats.
- Solid understanding of SEO best practices and the ability to optimize content accordingly.
- Proficiency in using content marketing tools and platforms (e.g., Sprout Social, CapCut etc).
- Strong project management skills, with the ability to handle multiple projects and meet deadlines.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- A passion for staying up-to-date with industry trends and a constant desire to learn and improve.
- A passion for sports and fitness is a huge bonus.
We offer a supportive work environment that encourages creativity and growth. If you are a talented Content Creator looking to make a significant impact in the digital marketing space, we would love to hear from you.
Please submit your cv, portfolio, and a brief summary of your content marketing achievements when applying.
Position: Full-Time, Permanent.
Location: Office based, Dublin 22.
Salary: Negotiable (DOE)
3. Ecommerce Executive
Job Summary:
We are seeking a highly motivated and dynamic individual to join our eCommerce team as an eCommerce Executive. Reporting to the eCommerce Manager, the successful candidate will play a key role in optimising the performance of our websites, enhancing the customer journey, and driving online sales. This is an excellent opportunity for someone with a passion for ecommerce and digital marketing to progress their career in a fast-paced and exciting industry.
Responsibilities:
- Assist in the day-to-day management of the McSport.ie website and HitFitness.com, ensuring content accuracy, product visibility (merchandising), and site functionality.
- Collaborate with cross-functional teams including marketing, procurement, and IT to execute ecommerce initiatives and campaigns.
- Monitor website performance metrics, analyse data, and generate reports to identify trends, opportunities, and areas for improvement.
- Support the implementation of SEO strategies to improve search engine rankings and increase organic traffic.
- Maintain and grow our Zendesk AI chatbot, incrementally improving its performance alongside other AI initiatives.
- Contribute to the development and optimisation of product pages, landing pages, and conversion funnels to drive sales and improve user experience
- Stay updated on industry trends, best practices, and emerging technologies in ecommerce and digital marketing.
- Provide support to the customer service department with website-related issues as needed.
- Assist with ad-hoc projects and initiatives to support the overall growth and success of the ecommerce business.
Requirements:
- Bachelor's degree in Business, Marketing, Ecommerce, or a related field.
- Strong interest in ecommerce, digital marketing, AI and the sports/fitness industry.
- Excellent communication skills, both written and verbal. You will be needed to assist in copywriting alongside the marketing team for new product descriptions so excellent written English is key.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Microsoft Office and Google Sheets.
- Familiarity with ecommerce platforms (e.g., Shopify) and content management systems (CMS), a plus but not essential.
- Ability to prioritise tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Strong attention to detail.
- Proactive attitude with a willingness to learn and take on new challenges.
Benefits:
Competitive salary | Opportunity for career advancement and professional development | Employee discounts | Friendly and collaborative work environment
Position: Full-Time, Permanent.
Location: Office based, Dublin 22.
Salary: Negotiable (DOE)
4. Customer Experience Manager
Job Summary:
Customer Experience / Relations Manager to lead and enhance our customers journey—covering everything from initial engagement to after-sales care. This role is critical in enhancing our customer-first culture, ensuring every interaction aligns with our commitment to customer excellence.
As the Customer Experience Manager, you will be responsible for overseeing the full customer journey, identifying opportunities for improvement through processes and technology, and ensuring a smooth, hassle-free experience. Your role will bridge multiple teams—including sales, operations, installations, and aftercare—to guarantee that customers receive outstanding service at every stage. You will be responsible for ensuring adherence to established processes and overseeing the timely processing of returns and refunds by the relevant departments.
Responsibilities:
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Customer Journey & Experience Enhancement
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Ensure every customer has a “Best in Class” experience in every single interaction with McSport.
- Develop and implement strategies that reinforce a customer-focused culture across all departments.
- Act as the voice of the customer, gathering feedback and insights to drive continuous improvement internally.
- Identify pain points and work cross-functionally to eliminate friction in the customer experience.
- Inspire and motivate the McSport team by championing our core values of exceptional customer service, fostering a positive and customer-focused culture.
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Installations & Repairs
- Support the coordination of installations and repairs, ensuring timely and high-quality execution.
- Collaborate with operations and technical teams to improve efficiency and customer satisfaction.
- Develop clear communication processes to keep customers informed throughout their service journey.
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After-Sales Care & Support
- Lead the aftercare strategy, ensuring customers receive excellent post-installation support.
- Manage customer inquiries, complaints, and escalations, driving swift and effective resolutions.
- Monitor service performance metrics, ensuring response times and quality meet or exceed expectations.
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Customer-Focused Initiatives
- Implement customer experience KPIs and use data-driven insights to enhance service delivery.
- Develop training and support programs to ensure all customer-facing teams embody our customer focused values.
- Drive initiatives to increase customer reviews on Feefo, Google and Trustpilot across all sales and customer service channels, enhancing our online reputation and customer feedback.
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Technical Leadership & Systems Innovation
- Lead the strategic development and optimisation of our customer experience technology stack, including CRM systems, Zendesk, Chatbot AI and customer Help Centre platforms.
- Design and implement innovative technical solutions that streamline customer interactions and provide data-driven insights for continuous improvement.
Develop automation processes to enhance efficiency, reduce response times, and improve overall customer satisfaction metrics. - Create and maintain technical documentation and standard operating procedures for all customer service systems.
Key Skills & Experience:
- Proven experience implementing and optimising CRM platforms, ticketing systems (Zendesk), and self-service knowledge bases.
- Experience in data analysis and reporting to drive customer experience improvements through metrics and KPIs.
- Demonstrated experience in managing technology implementation projects and change management.
- Strong understanding of customer journey mapping and service optimisation.
Ability to lead/support cross-functional teams and drive customer-centric improvements. - Experience using Zendesk/ Gorgias /similar software essential
Excellent problem-solving, escalations, communication, and relationship-building skills. - Experience in managing installations, repairs, or service-based operations is a plus.
- Certifications in relevant platforms (Zendesk, Salesforce, etc.) highly desirable
Passionate about delivering exceptional customer experiences and instilling a customer-first mindset.
Position: Full-Time, Permanent.
Location: Office based, Dublin 22.
Salary: Negotiable (DOE)
