Case Studies: The Morrison Hotel

Project Overview

Client: The Morrison Hotel

Location: Dublin, Ireland

Industry: Hospitality and Fitness Facilities

Project Summary

The Morrison Hotel, a stylish and contemporary destination in the heart of Dublin, partnered with us to design and install a bespoke gym facility that enhances the guest experience. The objective was to create a high-quality, versatile fitness space that aligns with the hotel’s luxury brand and meets the needs of its diverse clientele, including business travellers and leisure guests.

Using a mix of LifeFitness, HammerStrength, and Exigo equipment, the completed facility offers a modern, compact, and highly functional gym that supports a range of training styles, from strength and cardio to functional fitness.

Planning and Preparation

The project began with a detailed consultation to understand the specific needs of The Morrison Hotel and its guests. A comprehensive site assessment enabled us to design a layout that maximised the available space while maintaining the hotel’s high standards of aesthetics and functionality.

Key design considerations included:

  • Compact Efficiency: The layout was optimised to ensure the gym offered a full range of fitness options within a limited footprint, providing maximum utility without compromising on quality.
  • Guest-Centric Design: Equipment was selected to accommodate a wide range of fitness levels, ensuring an inclusive experience for all hotel guests.
  • Aesthetic Integration: The facility was designed to reflect the hotel’s sophisticated and modern brand, with sleek finishes and clean lines that blend seamlessly with the existing decor.

Our approach ensured the facility would complement The Morrison Hotel’s luxury offering while delivering a practical and inviting fitness space for its guests.

Installation Process

The installation process was planned to minimise disruption to hotel operations and guest experiences. Our team worked closely with hotel management to ensure a seamless delivery.

Key Phases:

1. Delivery and Inspection: All LifeFitness, HammerStrength, and Exigo equipment was delivered and inspected to ensure quality and readiness for installation.

2. Assembly and Layout Execution: Equipment was installed according to the pre-approved design, with a focus on creating a logical flow that maximised the gym’s usability and accessibility.

3. Final Adjustments and Finishing Touches: The facility was tested and fine-tuned, with final checks to ensure the space was fully operational and aligned with The Morrison Hotel’s brand standards.

This structured process ensured the gym was completed on time and ready to enhance the guest experience.

Equipment

The Morrison Hotel’s gym is equipped with a curated selection of LifeFitness, HammerStrength, and Exigo machines, ensuring guests have access to premium tools for effective workouts.

Key Pieces Include:

  • LifeFitness Cardio Machines: Compact treadmills and cross-trainers with advanced features for effective cardiovascular training.
  • HammerStrength Machines: Durable and versatile machines for strength training, offering professional-grade performance.
  • Exigo Functional Training Rig: A space-efficient rig that supports a variety of functional training exercises.
  • Adjustable Benches and Free Weights: High-quality benches, dumbbells, and kettlebells that cater to a range of strength exercises.
  • Resistance Accessories: Medicine balls, resistance bands, and mats to support functional and core-focused workouts.

Each piece was selected to provide maximum versatility and usability within the gym’s compact space, ensuring an enjoyable and effective workout for guests.

Outcome

The newly completed gym at The Morrison Hotel has received positive feedback from both guests and management. The modern design, premium equipment, and compact yet functional layout have created a facility that adds significant value to the hotel’s amenities.

The facility not only enhances the guest experience but also supports The Morrison Hotel’s reputation as a premier destination in Dublin, catering to the lifestyle and wellness needs of today’s travellers.

This project delivers a high-quality fitness space that aligns perfectly with The Morrison Hotel’s commitment to excellence, providing guests with a convenient and luxurious environment to maintain their fitness routine while travelling.

Need Finance?

We can arrange flexible and affordable finance solutions to help fund your Gym Installation, Gym Re-Fit, or Equipment Upgrade. Our Commercial leasing option allows your business, club, or hotel get the equipment it needs without making dents in your cash flow.

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